Gabriele Trinkfass
Deutscher Universitätsverlag
1997e druk, 1997
9783824464258
The Innovation Spiral
Launching New Products in Shorter Time Intervals
Specificaties
Paperback, 293 blz.
|
Duits
Deutscher Universitätsverlag |
1997e druk, 1997
ISBN13: 9783824464258
Rubricering
Levertijd ongeveer 9 werkdagen
Gratis verzonden
Samenvatting
Our time is characterised by a general acceleration trend. One facet of this phenomenon is the steady decline of product innovation cycles which results in the paradox that many firms make their own goods obsolete within increasingly shorter time periods.
Specificaties
ISBN13:9783824464258
Taal:Duits
Bindwijze:paperback
Aantal pagina's:293
Uitgever:Deutscher Universitätsverlag
Druk:1997
Hoofdrubriek:Reclame en verkoop, Marketing
Inhoudsopgave
Introduction - Literature Review - The theoretical analysis of the innovation spiral - Testing the empirical relevance of the innovation spiral - Conclusions and implications
