S. Wang
Palgrave Macmillan US
e druk, 2015
9781349470013
Financial Communications
Information Processing, Media Integration, and Ethical Considerations
Specificaties
Paperback, blz.
|
Engels
Palgrave Macmillan US |
2015
ISBN13: 9781349470013
Rubricering
Levertijd ongeveer 9 werkdagen
Gratis verzonden
Samenvatting
Financial Communications showcases why it is crucial for financial institutions to enhance key communication processes, rebuild trust with its customer base, improve relationships, and derive better brand awareness amongst key stakeholders within the industry.
Specificaties
ISBN13:9781349470013
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan US
Inhoudsopgave
PART I: INFORMATION PROCESSING TOWARD FINANCIAL COMMUNICATIONS 1. Information Processing Model of Financial Communications 2. Financial Ability, Socializations and Communications 3. Consumer Motivation and Financial Communications PART II: FINANCIAL COMMUNICATIONS IN MEDIA 4. Opportunity and Financial Communications 5. Media Integration of Financial Communications 6. Digital Media and Financial Communications PART III: ETHICAL CONSIDERATIONS OF FINANCIAL COMMUNICATIONS 7. Financial Communications and Cooperate Responsibility 8. Financial Communications in Disclosures 9. The Future of Financial Communications