International Entrepreneurship in the Arts

International Entrepreneurship in the Arts focuses on teaching students, artists, and arts managers specific strategies for expanding creative ventures that are already successful domestically to an international audience. Varbanova’s accessible writing outlines a systematic theoretical framework that guides the reader from generating an innovative idea and starting up an international arts enterprise to its sustainable international growth.

Applying concepts, models, and tools from international entrepreneurship theory and practice, Varbanova analyzes how these function within the unique setting of the arts and culture sector. The book covers:

Domestic inception of an arts enterprise, followed by international expansion

Starting up an international arts venture in the early stages of its inception

Presenting an arts activity or project in a foreign country or region

Financing a startup venture with international resources

Implementing diverse models of international partnership

Starting up an arts venture that is run by a multinational team

Creating an art product with international dimension

The book’s 23 case studies and 54 short examples feature disciplines from fine arts and photography to music, theatre, and contemporary dance, and cover ventures in over 20 countries to provide students with practical insight into the issues and challenges facing real arts organizations. Aimed at students interested in the business aspects of arts and cultural ventures, it will also be of use to practitioners looking at ways to internationalize their own enterprises.