Acknowledgements Notes on the Contributors Foreword; Tabish Khair 1. Introduction: The Reception of Indian Writing in English (IWE) in the Global Literary Market; Om Prakash Dwivedi and Lisa Lau PART I: MARKETING THEORY OF IWE 2. Writing India Right: Indian Writing and the Global Market; Vrinda Nabar 3. Indian Writing in English as Celebrity; Pramod K. Nayar 4. How Does it feel to be the Solution? Indians and Indian Diasporic Fiction: Their Role in the Market Place and the University; Dorothy M. Figueira 5. Commodifying Culture: Language and Exoticism in Indian English Literature; Nivedita Majumdar 6. Recreating the Native Female: Diasporic Appropriations of Female South Asian Writers and their Texts; V.G. Julie Rajan PART II: INDIAN WOMEN WRITERS 7. Indian Women's Fiction in the European Market; Belen Martin Lucas 8. The troubled politics and reception of The Inheritance of Loss; Daniel Allington PART III: INDIAN MEN WRITERS 9. Global Goondas? Money, Crime and Social Anxieties in Aravind Adiga; Robbie B. H. Goh 10. In the Right Place at The Right Time: A Tale of Two Brothers; Rochelle Almeida 11. Discrepant zones of reception: The presence and absence of Kiran Nagarkar in the West; Dirk Wiemann Bibliography Index