Chris Hackley
Palgrave Macmillan UK
e druk, 2013
9781137297105
Marketing in Context
Setting the Scene
Specificaties
Gebonden, blz.
|
Engels
Palgrave Macmillan UK |
2013
ISBN13: 9781137297105
Rubricering
Levertijd ongeveer 9 werkdagen
Gratis verzonden
Samenvatting
The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.
Specificaties
ISBN13:9781137297105
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan UK
Hoofdrubriek:Strategisch management, Reclame en verkoop, Marketing
Inhoudsopgave
1. Setting the Marketing Scene 2. Marketing as Communication 3. Marketing ideology and mass media 4. Ideologies of space 5. Marketing Ideology and Social Policy 6. Consumer Agency and Brand Culture 7. Managing Marketing – in Context
