Branding Berlin

A cultural history of post-Wall urban, social, political, and cultural transformations in Berlin.

Presents a cultural analysis of Berlin’s cultural production, including literature, film, memoirs and non-fiction works, art, media, urban branding campaigns, and cultural diversity initiatives put forth the by the Berlin Senate.

Examines Berlin’s branding, urban-economic development and its search for a post-Wall identity by focusing on manifestations of nostalgic longing in documentary films and other cultural products.