European Consumers in the Digital Era
Implications of Technology, Media and Culture on Consumer Behavior
Specificaties
Paperback, 200 blz.
|
EN
Taylor & Francis Ltd |
2024
ISBN13: 9781032204666
Rubricering
Onderdeel van serie
Routledge Studies in Marketing
Levertijd ongeveer 8 werkdagen
Gratis verzonden
Samenvatting
This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic.
Specificaties
ISBN13:9781032204666
Taal:EN
Bindwijze:Paperback
Aantal pagina's:200
Uitgever:Taylor & Francis Ltd