Pierre Guillet de Monthoux
Stanford University Press
e druk, 2004
9780804748131
The Art Firm
Aesthetic Management and Metaphysical Marketing
Specificaties
Gebonden, 408 blz.
|
EN
Stanford University Press |
2004
ISBN13: 9780804748131
Rubricering
Levertijd ongeveer 8 werkdagen
Gratis verzonden
Samenvatting
This title explores the seemingly unorthodox alliance of the arts, management and marketing. Using case studies of successful art managers, the author illustrates the creative role - so central to value-making in contemporary economies - performed by aesthetic play in art firms.
Specificaties
ISBN13:9780804748131
Taal:EN
Bindwijze:Gebonden
Aantal pagina's:408
Uitgever:Stanford University Press