Peter W Turnbull,
Jean-Paul Valla
Taylor & Francis
1e druk, 2014
9780415752169
Strategies for International Industrial Marketing (RLE International Business)
The Management of Customer Relationships in European Industrial Markets
Specificaties
Paperback, 324 blz.
|
Engels
Taylor & Francis |
1e druk, 2014
ISBN13: 9780415752169
Rubricering
Onderdeel van serie
Routledge Library Editions: International Business
Levertijd ongeveer 11 werkdagen
Gratis verzonden
Samenvatting
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
Specificaties
ISBN13:9780415752169
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:324
Uitgever:Taylor & Francis
Druk:1
Hoofdrubriek:Algemeen management, Reclame en verkoop, Financieel management
