Christina (Queensland University of Technology, Australia) Spurgeon,
Christina Spurgeon
Taylor & Francis
1e druk, 2007
9780415430357
Advertising and New Media
Specificaties
Paperback, 144 blz.
|
Engels
Taylor & Francis |
1e druk, 2007
ISBN13: 9780415430357
Rubricering
Levertijd ongeveer 11 werkdagen
Gratis verzonden
Samenvatting
This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to 'my' media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer creativity for the future of advertising, with examples drawn from the USA, the UK, Europe, Australia and the peoples Republic of China.
Features include:
evaluation of consumer-generated advertising, including the Coke Mentos phenomenon, and comparative analysis of the Dove ‘Real Beauty’ and Axe/Lynx ‘Effect’ campaigns
interviews with industry practitioners, providing first-hand insights on the impact of new media on advertising.
Specificaties
ISBN13:9780415430357
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:144
Uitgever:Taylor & Francis
Druk:1
Hoofdrubriek:Mens en maatschappij, Woordenboeken en taal
