Pernille (Technical University of Denmark, Denmark) Ryden,
Pernille Rydén,
Muhammad Ismail (University of Dhaka, Bangladesh) Hossain,
Muhammad Ismail Hossain,
Efthymia Kottika,
Vatroslav Skare,
Vatroslav Škare
e.a.
Taylor & Francis
1e druk, 2021
9780367425302
Social Media Storms
Empowering Leadership Beyond Crisis Management
Specificaties
Gebonden, 160 blz.
|
Engels
Taylor & Francis |
1e druk, 2021
ISBN13: 9780367425302
Rubricering
Levertijd ongeveer 11 werkdagen
Gratis verzonden
Samenvatting
1. Offers a fresh and positive alternative to the usual crisis management approach to managing social media storms 2. Theoretical grounding and empirical research is illustrated by real life global cases from across industries throughout each chapter 3. Addresses one of the hottest topics in the areas of digital and social media marketing, which are taught extensively at both undergraduate and postgraduate levels globally
Specificaties
ISBN13:9780367425302
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:160
Uitgever:Taylor & Francis
Druk:1