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Economics of Managerial Decisions, The

Specificaties
Gebonden, blz. | Engels
Pearson Education | 2018
ISBN13: 9780133548235
Rubricering
Pearson Education e druk, 2018 9780133548235
€ 344,14
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Samenvatting

For courses in managerial economics.

Teaching students managerial economics through real examples, real businesses, with real-life situations

The Economics of Managerial Decisions, 1st Edition teaches students how to make business decisions by blending the qualitative and quantitative aspects of the course. Using examples from different sectors of the economy, the authors present real examples, such as Pizza Hut, to teach the concepts of production and cost, and KV Pharmaceuticals, to talk about monopoly -- helping students see how theory is applied in different contexts. Students learn these skills and then master them using Auto-Graded Excel Projects and Decision-Making Mini-Sims within the accompanying MyLab™, to ensure they not only understand, but can also apply, the economics of making a managerial decision. 

Also available with MyLab Economics 

MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted authors’ content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Learn more about MyLab Economics.

Specificaties

ISBN13:9780133548235
Taal:Engels
Bindwijze:Gebonden

Inhoudsopgave

<div class="c-section-headers-number-list_container"> <h3>PART I: ECONOMIC FOUNDATIONS</h3> <ol> <li>Managerial Economics and Decision Making</li> <li>Demand and Supply</li> <li>Measuring and Using Demand</li> </ol> <h3>PART II: MARKET STRUCTURES AND MANAGERIAL DECISIONS</h3> <ol start="4"> <li>Production and Costs</li> <li>Perfect Competition</li> <li>Monopoly and Monopolistic Competition</li> <li>Cartels and Oligopoly</li> <li>Game Theory and Oligopoly</li> <li>A Manager’s Guide to Antitrust Policy</li> </ol> <h3>PART III: MANAGERIAL DECISIONS</h3> <ol start="10"> <li>Advanced Pricing Decisions</li> <li>Decisions About Vertical Integration and Distribution</li> <li>Decisions About Production, Products, and Location</li> <li>Marketing Decisions: Advertising and Promotion</li> <li>Business Decisions Under Uncertainty</li> <li>Managerial Decisions About Information</li> <li>Using Present Value to Make Multi-Period Managerial Decisions</li> </ol> <p><strong>The following content is posted on <a href="http://www.pearsonhighered.com/">www.pearsonhighered.com</a>:</strong></p> <ul> <li>WEB APPENDIX: The Business Plan</li> <li>WEB CHAPTER: Franchising Decisions</li> </ul> </div>
€ 344,14
Levertijd ongeveer 9 werkdagen
Gratis verzonden

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        Economics of Managerial Decisions, The