Stephan Nüesch
Deutscher Universitätsverlag
2007e druk, 2007
9783835008496
The Economics of Superstars and Celebrities
Specificaties
Paperback, 141 blz.
|
Duits
Deutscher Universitätsverlag |
2007e druk, 2007
ISBN13: 9783835008496
Rubricering
Onderdeel van serie
Markt- und Unternehmensentwicklung Markets and Organisations
Levertijd ongeveer 9 werkdagen
Gratis verzonden
Samenvatting
Stephan Nüesch investigates the driving forces of superstar and celebrity emergence, the efficiency of superstar salaries in professional sports, and the star attraction of superstars and celebrities both in sports and in the media. The author provides an economic theory of very famous but trivial celebrities.
Specificaties
ISBN13:9783835008496
Taal:Duits
Bindwijze:paperback
Aantal pagina's:141
Uitgever:Deutscher Universitätsverlag
Druk:2007
Hoofdrubriek:Personeelsmanagement
Inhoudsopgave
Talent, Past Consumption and/or Popularity — Are Outstanding German Soccer Players Rosen or Adler Stars?.- Local Heroes and Superstars — An Empirical Analysis of Star Attraction in German Soccer.- Superstar Earnings in Soccer — Are Voluntary Salary Cap Agreements Self-Enforcing?.- Superstars versus Celebrities — Big Man or Big Name?.- Different Star Strategies in the Media — Why “Manufactured” Celebrities are More Lucrative than “Self-Made” Superstars.- Summary and Outlook.
