Claus-Peter H. Ernst
Springer Fachmedien Wiesbaden
e druk, 2015
9783658099176
Factors Driving Social Network Site Usage
Specificaties
Paperback, 138 blz.
|
Engels
Springer Fachmedien Wiesbaden |
2015
ISBN13: 9783658099176
Rubricering
Levertijd ongeveer 9 werkdagen
Gratis verzonden
Samenvatting
Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc.
Specificaties
ISBN13:9783658099176
Taal:Engels
Bindwijze:paperback
Aantal pagina's:138
Uitgever:Springer Fachmedien Wiesbaden
Hoofdrubriek:Strategisch management, Inkoop en logistiek
Inhoudsopgave
The Hedonic and Utilitarian Motivations of Social Network Site Usage.- The Influence of Perceived Belonging and Perceived Privacy Risk on Social Network Site Usage.- Privacy Protecting Behavior in Social Network Sites.- Drivers of Sharing and Receiving Usage on Social Network Sites.
