Ralph Tench,
Ralph Trench,
Aydemir Okay
Peter Lang AG, Internationaler Verlag der Wissensc
e druk, 2013
9782875740564
Researching the Changing Profession of Public Relations
Specificaties
Paperback, 333 blz.
|
EN
Peter Lang AG, Internationaler Verlag der Wissensc |
2013
ISBN13: 9782875740564
Rubricering
Levertijd ongeveer 16 werkdagen
Gratis verzonden
Samenvatting
This book seeks to explore the changing profession of PR by illustrating the past and present perspective of PR practice in some European countries, discussing professionalization of PR together with new dilemmas, notions, concepts, and perspectives, and focusing on the usage, effect and institutionalization of new media and new digital PR tools.
Specificaties
ISBN13:9782875740564
Taal:EN
Bindwijze:Paperback
Aantal pagina's:333
Uitgever:Peter Lang AG, Internationaler Verlag der Wissensc