Economics for Business

<div class="c-section-headers-number-list_container"> <h4 class="h5">About the authors</h4> <h4 class="h5">Preface</h4> <h4 class="h5">Publisher's acknowledgements</h4> <h4>Part A BUSINESS AND ECONOMICS</h4> <ol> <li>The business environment and business economics</li> <li>Economics and the world of business</li> <li>Business organisations</li> </ol> <h4>Part B BUSINESS AND MARKETS</h4> <ol start="4"> <li>The working of competitive markets</li> <li>Business in a market environment</li> </ol> <h4>Part C BACKGROUND TO DEMAND</h4> <ol start="6"> <li>Demand and the consumer</li> <li>Behavioural economics of the consumer</li> <li>Firms and the consumer</li> </ol> <h4>Part D BACKGROUND TO SUPPLY</h4> <ol start="9"> <li>Costs of production</li> <li>Revenue and profit</li> </ol> <h4>Part E SUPPLY: SHORT-RUN DECISION MAKING BY FIRMS</h4> <ol start="11"> <li>Profit maximisation under perfect competition and monopoly</li> <li>Profit maximisation under imperfect competition</li> <li>Alternative theories of the firm</li> </ol> <h4>Part F SUPPLY: ALTERNATIVE STRATEGIES</h4> <ol start="14"> <li>An introduction to business strategy</li> <li>Growth strategy</li> <li>The small-firm sector</li> <li>Pricing strategy</li> </ol> <h4>Part G THE FIRM IN THE FACTOR MARKET</h4> <ol start="18"> <li>Labour markets, wages and industrial relations</li> <li>Investment and the employment of capital</li> </ol> <h4>Part H THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS</h4> <ol start="20"> <li>Reasons for government intervention in the market</li> <li>Government and the firm</li> <li>Government and the market</li> </ol> <h4>Part I BUSINESS IN THE INTERNATIONAL ENVIRONMENT</h4> <ol start="23"> <li>Globalisation and multinational business</li> <li>International trade</li> <li>Trading blocs</li> </ol> <h4>Part J THE MACROECONOMIC ENVIRONMENT</h4> <ol start="26"> <li>The macroeconomic environment of business</li> <li>The balance of payments and exchange rates</li> <li>The financial system, money and interest rates</li> <li>Business activity, unemployment and inflation</li> </ol> <h4>Part K MACROECONOMIC POLICY</h4> <ol start="30"> <li>Demand-side policy</li> <li>Supply-side policy</li> <li>International economic policy</li> </ol> <h4 class="h5">Web appendix</h4> <h4 class="h5">Key ideas</h4> <h4 class="h5">Glossary</h4> <h4 class="h5">Index</h4> </div>