John Gamble
McGraw-Hill Education
9e druk, 2026
9781265769499
Essentials of Strategic Management: The Quest Competitive Advantage: 2026 Release ISE
Specificaties
Paperback, blz.
|
Engels
McGraw-Hill Education |
9e druk, 2026
ISBN13: 9781265769499
Rubricering
Levertijd ongeveer 11 werkdagen
Gratis verzonden
Samenvatting
Essentials of Strategic Management, by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, and timely examples, with a writing style that captures student interest. It features 10 chapters with 12 diverse and tightly linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For years, strategy instructors have been shifting from purely text and cases to a text-cases-simulation course structure. Two widely used online competitive strategy simulations, The Business Strategy Game (BSG) and GLO-BUS, are optional companions. Both simulations are closely linked to the content.
Specificaties
Inhoudsopgave
<p>PART ONE: CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGY</p><p>Section A: Introduction and Overview</p><p>1. Strategy, Business Models, and Competitive Advantage</p><p>2. The Strategy Formulation, Strategy Execution Process</p><p></p><p>Section B: Core Concepts and Analytical Tools</p><p>3. Evaluating a Company’s External Environment</p><p>4. Evaluating a Company’s Resources, Capabilities, and Competitiveness</p><p></p><p>Section C: Crafting a Strategy</p><p>5. The Five Generic Competitive Strategies</p><p>6. Strengthening a Company’s Competitive Position: Strategic Innovations, Competitive Moves, and Scope of Operations</p><p>7. Strategies for Competing in International Markets</p><p>8. Corporate Strategy: Diversification and the Multi-business Company</p><p>9. Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy</p><p></p><p>Section D: Executing the Strategy</p><p>10. Superior Strategy Execution—Another Path to Competitive Advantage</p><p></p><p>Appendix: Key Financial Ratios: How to Calculate Them and</p><p>What They Mean</p><p></p><p></p><p>PART TWO: CASES IN CRAFTING AND EXECUTING STRATEGY</p><p>1. SpaceX in 2025: Its Vision, Business Model and Achievements in Space Exploration</p><p>2. AirBnB 2025</p><p>3. Competition in the Energy Drink Industry in 2025</p><p>4. Academy Sports + Outdoors in 2025</p><p>5. Electronic Arts: It's Strategy in the Video Game Industry</p><p>6. Netflix's Strategy in 2025</p><p>7. Tesla's Strategy in 2025</p><p>8. Under Armour in 2025</p><p>9. LVMH in 2025: Its Diversification into Luxury Goods</p><p>10. Vail Resorts in 2025</p><p>11. Starbucks in 2025</p><p>12. Nestle in 2025: Reducing Plastic Waste?</p>