PART I: THE 2014 ELECTION: ISSUES AND AGENDAS<br>1. Media, Message, And Mobilization: Political Communication In The 2014 Election Campaigns By Dan Schill And John Allen Hendricks<br>2. The Cult(Ure) Of Analytics In 2014 By Jessica Baldwin-Philippi<br>3. The '' ''Documented Voter '' '': Voter Id Messaging In The 2014 Texas Midterm Election Byy Joshua M. Scacco, Regina G. Lawrence, And Ori Tenenboim <br>4. Common-Sense Protections Or Government Interference In Private Decisions?: Competing Media Frames In The Battle Over Tennessee '' ''s Abortion Amendment By Amy E. Jasperson, Charles Kelley, And Kirby Bennett<br>5. Political Communication And Affective Polarization In The 2014 Midterm Elections For The U.S. Senate: The Cases Of Iowa, North Carolina, And Georgia By Freddie J. Jennings, Rocío Galarza, And Benjamin R. Warner<br>PART II: MEDIA COVERAGE AND EFFECTS OF TELEVISION, NEWSPAPERS, AND LATE-NIGHT COMEDY SHOWS IN 2014<br>6. The 2014 Midterm Elections On Local Television: Frames, Sources And Valence By Daniela V. Dimitrova And Sisi Hu<br>7.Visual Framing Of 2014 U.S. Senate Campaign: Conflict Bias In News Coverage By Joan L. Conners<br>8. The Serious Business Of Late-Night Political Humor: Issue Salience In The 2014 Midterm Elections By Jody C Baumgartner And Jonathan S. Morris<br>PART III: TECHNOLOGY IN THE POLITICAL PROCESS<br>9. The Influence Of Twitter Posts On Candidate Credibility: The 2014 Michigan Midterms By Terri L. Towner<br>10. Picturing The Senate Candidates: Image-Building In The Twitterverse By Nicole Smith Dahmen<br>11. Personalization And Gender: 2014 Gubernatorial Candidates On Social Media By Regina G. Lawrence, Shannon Mcgregor, Arielle Cardona, And Rachel Mourao<br>PART IV: ADVERTISING IN THE 2014 POLITICAL PROCESS<br>12. Campaign Advertising In Florida '' ''s 2014 Gubernatorial Election: Candidate Images, Voter Enthusiasm, And Partisanship By David Lynn Painter And Tom Vizcarrondo <br>13. Midterm Voters: An Investigation Of Information Processing The Heuristic Systematic Processing Model And Of Political Advertisements By Lindsey A. Harvell And Gwen Nisbett<br>14. Blue Governors In Red States And Red Governors In Blue States By Hyun Jung Yun And Jae Hee Park