Towards Transformative Education in Marketing
Challenging Rhetoric and Embracing Change
Specificaties
Gebonden, 172 blz.
|
EN
Taylor & Francis Ltd |
2025
ISBN13: 9781032908977
Rubricering
Onderdeel van serie
Key Issues in Marketing Management
Levertijd ongeveer 16 werkdagen
Gratis verzonden
Samenvatting
This book collects bold and challenging contributions to pedagogy that foster creative and critical thinking in the marketing classroom. The chapters in this book were originally published as a special issue of Journal of Marketing Management.
Specificaties
ISBN13:9781032908977
Taal:EN
Bindwijze:Gebonden
Aantal pagina's:172
Uitgever:Taylor & Francis Ltd