Rituals, Consumption, and Marketing
A Research Companion
Specificaties
Gebonden, 422 blz.
|
EN
Taylor & Francis Ltd |
2025
ISBN13: 9781032871912
Rubricering
Onderdeel van serie
Routledge Research Companions in Business and Economics
Levertijd ongeveer 16 werkdagen
Gratis verzonden
Samenvatting
This volume is a compendium of cutting-edge scholarship exploring the relevance, roles, and functions of rituals in consumer culture. It will be a valuable resource for academics in the marketing field pursuing ritual scholarship, and for creating coursework on consumer culture, consumer behavior, and marketing strategy.
Specificaties
ISBN13:9781032871912
Taal:EN
Bindwijze:Gebonden
Aantal pagina's:422
Uitgever:Taylor & Francis Ltd