Robert Alan (Ball State University, USA) Brookey,
Jason (Ball State University, USA) Phillips,
Timothy (Ball State University, USA) Pollard
Taylor & Francis Ltd
e druk, 2024
9781032428673
Reasserting the Disney Brand in the Streaming Era
A Critical Examination of Disney+
Specificaties
Paperback, 140 blz.
|
EN
Taylor & Francis Ltd |
2024
ISBN13: 9781032428673
Rubricering
Onderdeel van serie
Routledge Research in Cultural and Media Studies
Levertijd ongeveer 8 werkdagen
Gratis verzonden
Samenvatting
Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment – the move from content creation to acquisition and streaming – and how the company reasserted its brand in a changing marketplace.
Specificaties
ISBN13:9781032428673
Taal:EN
Bindwijze:Paperback
Aantal pagina's:140
Uitgever:Taylor & Francis Ltd