Robin (University of Liverpool, UK) Ireland
Taylor & Francis Ltd
e druk, 2024
9781032145198
Sport, Sponsorship and Public Health
Specificaties
Paperback, 156 blz.
|
EN
Taylor & Francis Ltd |
2024
ISBN13: 9781032145198
Rubricering
Onderdeel van serie
Routledge Research in Physical Activity and Health
Levertijd ongeveer 16 werkdagen
Gratis verzonden
Samenvatting
This book examines the development of sport sponsorship and its impact on global public health. It argues that sport governing bodies should not continue to treat fans solely as consumers, and that a more ethical approach should be taken to sport sponsorship.
Specificaties
ISBN13:9781032145198
Taal:EN
Bindwijze:Paperback
Aantal pagina's:156
Uitgever:Taylor & Francis Ltd