Jens (University of Bath) Nordfalt,
Carl-Philip (Florida State University) Ahlbom
Cambridge University Press
e druk, 2026
9781009440660
Retail Marketing
Shopper Behaviour and Retail Management at the Point-of-Purchase
Specificaties
Paperback, 476 blz.
|
EN
Cambridge University Press |
2026
ISBN13: 9781009440660
Rubricering
Levertijd ongeveer 8 werkdagen
Gratis verzonden
Samenvatting
Written for graduate students and retailing professionals, this textbook explores the psychological impact of various factors on customers' decision-making processes. It covers the theory needed for a general understanding of success in the retailing industry and uses practical, real-world case studies to demonstrate how this theory can be applied.
Specificaties
ISBN13:9781009440660
Taal:EN
Bindwijze:Paperback
Aantal pagina's:476
Uitgever:Cambridge University Press