Mathew J. Bartkowiak,
Yuya Kiuchi
McFarland & Co Inc
e druk, 2012
9780786461325
Packaging Baseball
How Marketing Embellishes the Cultural Experience
Specificaties
Paperback, 216 blz.
|
EN
McFarland & Co Inc |
2012
ISBN13: 9780786461325
Rubricering
Levertijd ongeveer 16 werkdagen
Gratis verzonden
Samenvatting
Explores the realities baseball as an economic force and as a product of popular culture. Issues of globalization, race and ethnicity, nationality, legacy making, iconic value building, and marketing concerns are all essential to understanding the complex and global product that Major League Baseball is today.
Specificaties
ISBN13:9780786461325
Taal:EN
Bindwijze:Paperback
Aantal pagina's:216
Uitgever:McFarland & Co Inc