Marye (University of Texas at San Antonio, USA) Tharp,
Marye Tharp
Taylor & Francis
1e druk, 2014
9780765642998
Transcultural Marketing
Specificaties
Gebonden, 402 blz.
|
Engels
Taylor & Francis |
1e druk, 2014
ISBN13: 9780765642998
Rubricering
Levertijd ongeveer 11 werkdagen
Gratis verzonden
Samenvatting
Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members marketplace choices.
Specificaties
ISBN13:9780765642998
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:402
Uitgever:Taylor & Francis
Druk:1