<P><STRONG>Preface.- Part I Affect Control Theory, Plainly Told.- Introduction .-</STRONG> Affect control theory.- Utility of the Theory .- Overview of the Book.- Further Readings.- <STRONG>Sentiments.-</STRONG> Evaluation, Potency, and Activity (EPA).-Measuring EPA .- Universality of EPA.- Further Readings.- <STRONG>Culture.-</STRONG> Consensus.- Individuality Versus Norms.- Measurement Implications.- Cultural Stability.- Instability or Unreliability? .- Variations Across Cultures.- Further Readings .- <STRONG>Sub-Cultures.-</STRONG> Gender.- A Pseudo-Sub-Culture.- Gendered Traits.- Gay Christians .- Deviance Sub-Cultures.- Non-Normalized Deviants .- Occupations.- Further Readings.- <STRONG>Defining Situations.-</STRONG> Identities.- Institutions.- Cues to Institutions.- Selves.- Multiple Identities.- Identity Modifiers.- Further Readings.- <STRONG>Interpreting Actions.-</STRONG> Action Frames.- Institutional Coherence.- Affective Processing .- Impression Formation.- Stability.- Behavior Effects.- Diminishment.- Consistencies.- Congruencies.- Balance.- States of Being .- Cross-Cultural Variations.- Versus Sentiments—Deflection.- Identifying Behaviors .- Further Readings .- <STRONG>Building Actions.-</STRONG>Selecting a Behavior.- Social Interaction.- Groups .- Avoiding Diminishment .- Social Roles .- Medicine.- Law .- Work Roles .- Macroactions .- Informal Roles.- Deviance.- Interactions With Deviants.- Interactions Among Deviants.- Further Readings .- <STRONG>Emotions .- </STRONG> Emotions as Signals.- Impressions and Emotions .- Characteristic and Structural Emotions .- Solidarity .- Emotions and Motivation .- Stress .- Self-Sentiments and Stress .- Emotions and Stress .- Emotions of Deviants.- Further Readings.- <STRONG>Changing Sentiments.-</STRONG> Re-identification .- Identity Filtering.- Labeling Deviants .- Attribution .- Inferences From Emotionality.- Identity Fluctuation.- Sentiment Change.- New Sentiments .- Enculturation.- Turning Points.- Further Readings.- <STRONG>Selves.- </STRONG>Salient Identities.- Commitment and Alienation.- Deviance Forays .- Deviants .- Self-Repugnance .- Patterns of Deviance .- Self-Fluctuation.- Cultural Shifts in Self .- Further Readings.- <STRONG>Part II Mathematics of Affect Control Theory .- Event Likelihood.- Optimal Behavior.-</STRONG> Incorporating Settings.- Self-Directed Action .- Optimal Identity.- Re-identifying Actors.- Re-identifying Object Persons .- <STRONG>Modifiers .-</STRONG> Emotions.- Characteristic Emotion.- Attributes.- <STRONG>Emotions and Re-identification</STRONG> <STRONG>.-</STRONG> Inferences From Mood.- Elaborations.- <STRONG>Self and Identities.-</STRONG> Minimizing Inauthenticity.- <STRONG>Illustrative Analyses.-</STRONG> Optimal Behavior.- Optimal Re-identifications.- Emotions and Re-identification.- <STRONG>Programming the Model.-</STRONG> Organization of Analyses.- Emotionality Constraints .- Impression-Formation Equations.- Selection .- Algorithms.- <STRONG>Part</STRONG> <STRONG>III Researching Affect Control Theory.-</STRONG> Growth of Affect Control Theory<STRONG>.-</STRONG> Chronology .- Branches.- Measurement of Affective Dimensions.- Impression Formation.- Theory and Mathematics.- Self.- Computer Programming.- Experiments.- Emotions.- Sub-Cultures, Gender, Ideology.- Life Course.- Social Structure, Social Change.- Politics .- Deviance .- Language and Arts.- Business .- <STRONG>Simulations.-</STRONG> Conducting Simulations.- Define Interactants Form.- Define Situation Form.- Define Events Form.- Analyze Events Form.- View Report Form .- Other Capabilities .- Errors.- Different Versions of Interact .- Further Readings .- <STRONG>Basic Concepts in Affect Control Theory.- References .- Index</STRONG></P>