The Strategy and Organization of International Business

Introduction; P. Buckley, F. Burton & H. Mirza PART A: ORGANIZATIONAL ISSUES IN INTERNATIONAL BUSINESS Multinational Subsidiary Development in an Integrated Europe; N. Hood & S. Young Strategic Management Interaction between French Multinationals and Subsidiaries in Sub-Saharan Africa; F. Bartels Uncertainty Avoidance in Greece: an Ethnographic Illustration; M. Chapman & C. Antoniou PART B: INTERNATIONAL MARKETING STRATEGY Measuring Market Orientation in an Export Context: Some Preliminary Evidence; J.W. Cadogan & A. Diamantopoulos The European Network of Regional Technology Advisory Centres: Service Provision to the Smaller Firm; E.J. Morgan & N.K. Crawford `Traditional' vs `International' SMEs - a Comparative Appraisal of Purchasing Partnerships; R. Mudambi & C.P. Schrunder PART C: INTERNATIONAL STRATEGIC ALLIANCES The Management of International Strategic Alliances; D.O. Faulkner Reflections on Theoretical Perspectives of International Strategic Alliances; Y. Lu & F. Burton PART D: INTERNATIONAL MANUFACTURING AND TECHNOLOGY STRATEGY International Approaches to Computer-Integrated Manufacturing: Perspectives from Europe, America and Japan; G. Hardaker & P.K. Ahmed Manufacturing Strategy: Providing Support for Agreed Markets; T. Hill, A. Nicholson & R. Westbrook The Value Added Procedure of Scientific Inputs in the Overseas R & D Laboratory: From Recruitment to the Board of Directors, an Inter-Functional Process; M. Papanastassiou & R. Pearce Conclusions: Onwards and Upwards; S. Young