,
Kenneth A. Loparo
Palgrave Macmillan UK
e druk, 2008
9780230573840
Performance Measurement of New Product Development Teams
A Case of the High-Tech Sector
Specificaties
Gebonden, blz.
|
Engels
Palgrave Macmillan UK |
2008
ISBN13: 9780230573840
Rubricering
Levertijd ongeveer 9 werkdagen
Gratis verzonden
Samenvatting
Using the example of four Taiwanese brand-name multinational companies, this study seeks to unpack the relationship between project team performance measurement systems and new product success/failure. It examines the use of performance measurement results and the resulting impact on team-member behaviour and functional departments.
Specificaties
ISBN13:9780230573840
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan UK
Hoofdrubriek:Projectmanagement, Reclame en verkoop, Marketing
Inhoudsopgave
Preface Introduction New Product Development Success Factors The Organisational Architecture Conceptual Framework Research Methodology and Methods Case Study and Interpretation Cross Case-Studies Analysis Discussion Conclusions Bibliography
