Multimodality and Genre

A Foundation for the Systematic Analysis of Multimodal Documents

Specificaties
Paperback, blz. | Engels
Palgrave Macmillan UK | 2008
ISBN13: 9780230302341
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Palgrave Macmillan UK e druk, 2008 9780230302341
€ 126,95
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Samenvatting

The first systematic, corpus-based and theoretically rigorous approach to the description and analysis of multimodal documents. Drawing on academic research and the experience of designers and production teams, Bateman uses linguistically-based analysis to show how different modes of expression together make up a document with a recognisable genre.

Specificaties

ISBN13:9780230302341
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan UK

Inhoudsopgave

Multimodal Documents and Their Components Multimodal Documents and Genre Genre Variation Across Time The Rhetoric of Multimodal Documents Channel Hopping Relating Visual and Textual Elements Building a Corpus of Multimodal Documents Bibliography Index
€ 126,95
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        Multimodality and Genre