Samenvatting
New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.
Specificaties
ISBN13:9780230001992
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan UK
Hoofdrubriek:Strategisch management, Algemeen management
Inhoudsopgave
What Is a New Product? Why New Products Fail New Product Development in a Global Economy Three Models of New Product Development Exploration of New Opportunities and Creation of Concepts Organizing for New Product Development Strategic Creativity in the R&D Organization Evaluation of New Products The New Product Launch New Challenges in New Product Development When to Stop: Suspending Development of New Products and Dropping Old Products Success Factors in New Product Development
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