David Aaker
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Boeken van David Aaker
David Aaker
The Future of Purpose-Driven Branding
The Future of Purpose-Driven Branding is an essential resources for businesses seeking to create signature social programs that truly impact, communicate a firm’s social effort, and advance their business.
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David Aaker
Damien McLoughlin
Strategic Market Management – Global Perspectives First Edition
The text is a European adaptation of our current US book:
Strategic Market Management, 9th Edition by
David Aaker. This new edition is a mainstream text suitable for all business students studying strategy and marketing courses. Meer
Strategic Market Management, 9th Edition by
David Aaker. This new edition is a mainstream text suitable for all business students studying strategy and marketing courses. Meer
David Aaker
Brand Leadership
Het belang van merken wordt steeds meer erkend. In 1980 zette David Aaker merken voor het eerst op de agenda van ondernemingen.
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David Aaker
Damien McLoughlin
Strategic Market Management, European Edition
The European edition of Strategic Market Management has been prepared with the objective of taking David Aaker’s outstanding and well–established textbook and presenting it to a European audience.
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David Aaker
Brand Portfolio Strategy
This book shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity.
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